If you are a marketer, business owner, or a writer, you’ve likely been told to use SEO best practices. Why is that? What’s with this buzz of using the correct keywords, focusing on keyword density and proximity, crafting the right title for search engines and more? Well, if you are unaware, let us guide you through.
SEO-friendly content can appeal to both users and search engines at the same time. SEO content is optimized for search engine users, but content created to rank in search results.
Simply put, search engine optimized content helps search engines find the highest quality and most profitable parts of your site. Once you start producing great content, it will be easier to achieve high search engine rankings and retain your position on the search engine results page.
SEO-friendly content is all about creating useful, compelling and valuable content that targets specific keywords and providing useful information to resolve a particular problem your customers are facing.
Why Create SEO-friendly Content?
If you want your business to be at the top of the search results, your website should be on page 1, where you can find your ideal target audience. When your content is not SEO-friendly you may end up positioning yourself at a point where no one would want to go – The Second Page.
So, without further ado, let’s discuss some of the superpowers SEO-friendly Content can give your website and business
Move Ahead of Your Competition
SEO-friendly Content is the basic writing skill for every writer and it is going to stay. Let’s say you’re searching for ‘Content Marketing Agencies’. The moment you hit ENTER, you’ll find a number of results within seconds.
Which one would you go for? Probably, the first one, right? Why not the second? You may think, “Let me check this out first.” That’s where your first choice has won the SEO game, leaving behind the second one. You may check out the second result later, but the chances are low. Do you agree
SEO-Friendly Content Helps You Achieve Higher Conversion Rates
It helps you in discovering potential clients. The content quality makes your business stand apart from the rest. If you write blogs for your website, ensure that they deliver the solution to the audience’s problem in a precise way. This guarantees that you’re catering your content to every type of a reader – The Skimmer, The Scanner, and The Long Reader.
SEO-friendly Content will help you land many readers on your website, some of which may turn into your potential clients. While unoptimized content may trail off quickly, optimized content will always guarantee you a spike of visitors.
You Don’t Need to Pay for ADs in SEO
Google’s organic rankings depend on what its algorithm decides to be the best results for some random question. This implies once you’ve made a page that the web index considers deserving of guiding their clients to, it can keep on drawing in traffic to your webpage for quite a long time (or even years) after you distribute it.
Obviously, investigating and composing top-notch content requires time and effort.
However, when you’ve made that investment, you’d be saving a lot of money to attract your target audience.
To give you a thought of exactly how big of a preferred position this is, simply consider that the normal pay per click (PPC) costs across all industries is $2.32.
How to Write SEO-friendly Content?
Keyword Research
Before writing SEO-friendly content, find relevant keywords that people are looking for and see how search queries fit into your business. All you’ve got to do is insert your competitor’s URL on SEMRush and the platform will miraculously tell you which keywords your competition is ranking for! At the end of your keyword research, you should have a list of all the relevant search terms people might use.
Search-Engine-Friendly Content Creation
- You should read and re-read and re-re-read your post and correct any awkward sentences, unclear phrasing, and jumbled paragraph structures.
- Reading from a screen is hard, so if you want your readers to read your entire blog post, you need to make it easy to read.
- The headline, words, phrases, sentences and paragraphs used in the content have to persuade and cause readers to take a specific action.
- Put down a couple of words referring to the content that your first paragraph should contain and start writing the second paragraph. Your readers will be able to grasp the most important content from your article, by just reading the first sentences of your paragraphs.
Adding Relevant Links
After writing a blog/article including niche-specific keywords, spice it up with better inbound or outbound links, chances are your site will be ranked higher in the search results. The shortcut is to show search engines where to look further to find relevant content and show them what you found.
Meta Titles and Description
Determine what you’re doing well with the title tags and meta descriptions for those pages. Google uses the meta description on your page as a snippet when people search for keywords that are relevant to your page. We want to rank for Content Marketing, so we’ve put that term in the meta description.
Google spiders index ( add your fresh content to their search database ), they’re only interested in the meta tags ( title tag and meta description ). When you change your title tags and meta descriptions, you should track them using Google Search Console for about one or two months.
Today, SEO is an essential part of any content marketing strategy. It also presents a wealth of benefits that no other digital marketing tactic can offer. Shape My Content is a Content Marketing Agency having a solid understanding of how search engines work for content marketing. Reach out to us and let’s bring your website on page one of the search results.
