One of the greatest challenges businesses face is creating valuable, engaging content that converts their readers into paying customers. Often, many companies do not have the budget to hire employees for such an important task. Hiring a content writing agency to outsource your content requirements is a great way to get quality content without hiring a professional content writer.
Why Should You Consider Hiring a Content Writing Agency?
Professional content writers from content hubs like Shape My Content (SMC) will help deliver the quality content you need without creating a separate budget and hiring employees.
Content writing agencies have existed for several years now. Still, the onset of COVID caused an increasing demand for unique and engaging content, leading to an ever surging demand for writing agencies.
With millions of businesses making their place on search engines, you need to find a different way to outshine and outperform your competitors.
No matter if you are active in the B2B space or dynamic B2C arena, hiring a trusted content writing agency can be a wise move. Here are the top seven benefits you can expect from professional content writers.
Reason #1 – Better Online Visibility and Branding
Professional content writing services make all the sense if you want to emerge as a credible brand in the market. The team of expert content writers, content curators and marketers can create for you value-rich content that is relevant to your target audience. Such useful, engaging, and relevant content will bring for you maximum brand exposure, and eventually, more qualified leads.
Reason #2 – Wide Array of Smart, Fluff-free Content
Be it blogs and articles or product descriptions and case studies, experts from dedicated agencies can cater to all your needs. With their years of experience and industry exposure, they bring new ideas to the table and create high-performing content that can help you convey your brand message loud and clear. Further, they can also suggest smart ways to repurpose your content – this means you can make the most out of your investment.
Reason #3 – You Get SEO-friendly Blogs and Articles
When you hire professional content writing service providers, you’ll be working with experts in their field who have an in-depth knowledge of how the search engines and their algorithms work. Hence, they will know how to rank your website better on Google and help you generate more website views and sales.
Website content is essential to maintain your authority. A team of experts can deliver engaging, valuable, and relevant content to grow your audience. In addition, they will help you build the best content strategies that will help you build a loyal audience and convey followers to brand evangelists.
Reason #4 – Access to Talented Writers
Another great benefit of hiring a content writing agency is that if a specific writer won’t meet your requirements; you will always have the flexibility to switch writers. In comparison, this is not possible when you hire professional content writers in-house, as you may have to fire and hire employees, which is costly and time-consuming. All of this can be avoided by connecting with trusted content writing providers.
Reason #5 – Consistent Content Updates
When you have a business website, you must regularly update your existing content to ensure that the content is relevant and new. To establish yourself as a thought leader in your industry, your content can come out as the first piece when you’re working with professional content writing services, and you won’t have to worry about it. Updating content is equally important as many businesses focus on creating new articles but forget their previous articles.
Reason #6 – Effective Use of Resources
Even if you plan to hire a separate marketing team, they will not deliver the desired results if they are focusing on other marketing initiatives.
Hiring professional content writing services will ensure your entire content creation, management, and distribution will be of high quality as this is their specialization.
If you want the best results and growth for your business, it’s best to hire a dedicated content writing team to handle the content aspect of your business.
Reason #7 – Establish Yourself as an Authority
If you’re a businessman, you must establish yourself as an expert in your niche or industry. This is possible when you constantly share your life experiences and the wisdom you gained with your target audience.
Content Writing agencies will provide you with first of its kind content that talks about the lesser-known topics about your industry like myths, facts, and industry insights. All you need to do is give them some insightful input, like your life experiences and learnings, and they will create content that will help build yourself as an authority among your target audience.
To enjoy all these benefits and see your business grow, you should take your time to hire the right content writing company.
How to Find the Right Content Writing Agency for Your Needs?
Here are the seven most important questions you must ask before hiring an agency:
Are they trying to determine fit first?
Reputed content writing agencies will understand your marketing goals and see if their skills match your requirements. They would want to understand budget fit, culture fit, and any other fit that will help them provide the best service to you.
Some good questions that agencies would ask before working with clients:
● Why did you change agencies?
● What did not work with your previous agency?
● What made you hire us?
Questions should be asked both ways; that’s how you’ll be able to establish if you’re the best fit for each other.
Are they everything to everyone?
Established content writing agencies are transparent about what they can and cannot do. For instance, you require someone who can run google ads, but if it isn’t their forte, they’ll be open about it and recommend some other agency with similar skills.
How exactly will they help your business, given your unique industry, budget, etc.?
Many agencies might have a generic content strategy that they use for all of their clients. Hence it’s important to ask them how the strategy can be customized to match your business requirements.
Ensure that your hire’s content marketing agency shows the strategy they will use to help your business grow.
Do they have proof of results they’ve driven (not just work samples)?
It is important to ask the agency you want to work with to show you the results they’ve generated for their other clients. This can be in the form of generated leads, traffic driven, and client testimonials.
This is one of the biggest criteria to use to decide if you want to hire them.
Do they have experience with your industry?
If yes, that’s amazing, but if not, how do they plan to create content for industries they don’t have experience in?
The agency you work with must have good knowledge about your industry, as they’ll be able to create content that speaks your customer’s language and eventually become brand evangelists.
In case they don’t have any experience, they should be able to explain the process by which they’ll create content for your brand.
Will your project be managed by a generic account manager or a content marketing expert?
This is a very important question to ask depending on the size of the agency you’re planning to hire.
If it is an account manager, you must reconsider working with them unless the account manager is also a content marketing strategist.
Will they need any third-party products?
Every content marketing project is different, and some projects require the usage of technology more than others. Most agencies have their preferred technologies, which they pay for, but they may need third-party tools as well, depending on your project.
Let Shape My Content Create the Best Content for Your Business
As a brand, you have to ensure you hire not just a content marketing agency but a partner who will give their best to help your business reach new heights. Shape My Content has the expertise to help you accomplish your desired goals. Schedule a call with us today and get a free content audit for your business.
