Brands and branding are art effects going on for centuries now. 

Businesses keep juggling between proven and innovating marketing models to promote their products and amp up their revenue. 

From what we know, content marketing ideally fits both traditional and contemporary marketing genres. It helps brands establish their market credibility and convince users that their products/services are everything they would ever need. 

But then, there’s more to the story. 

With tons of content produced each day, we have entered a phase of content shock. Companies today need to seriously lift their brand out of the sea of static and place it in an orbit where people would love to engage with them and their offerings. So, what kind of content can do the trick of amplifying your brand message, building authority, and improving online reputation & conversions? 

Let’s tell you right here. 

This blog will discuss the four best content marketing campaigns that drive real results for the business. It will inspire you to start content campaigns from scratch that will spark engagement and boost your market performance. 

Content Marketing Campaigns – The Game of Persuasion!

Content marketing campaigns are primarily about persuasion. You have to step out in the web world and show people that your brand is just so perfect, everything that they need. 

A classic, high-converting content is one where you describe the value of your products/services and how users can get benefits by using them. But how do you do that? How to convince users that you are their best-fit company/service provider for them? Well, you need to pull the levers with a burst of content disruption that feels great to watch. 

Your content campaigns should be focused on the concept of interruption and shall deliver real value to your target audience. This means, your content materials should have the charisma to interrupt the users while they are browsing the internet or checking their social media feed. 

To put it simply, you need to spill some marketing magic to make the potential customers stop and discover what your brand has to offer. If you succeed in this, you have taken a significant leap towards higher engagement and online traffic. 

Four Content Marketing Campaigns That Have Driven Significant Results 

Content marketers know how to play it smart – they have raised the bar from generating merely interesting content to delivering practical, useful, and inspiring copies. They are working to create content that align with their brand value and have real value to engage their customers. 

Here are some practical campaigns that are proven to perform exceptionally well for both established and thriving brands. These easily fit the bill for those companies who are trying to communicate their brand value in a digestible way. Let’s take a look. 

1. Blogging Campaigns

Blogging is the first step to the world of content marketing as they are relatively easier to produce. Done the right way, they can help you with:

• Set up authoritative content in your niche
• Better search rankings with more citations from trusted sources
• Can be transformed into other formats such as podcasts, videos, and infographics

What you need to get started?

• Headline tools to get create killer headlines for your blog posts
• Tools to get blog post ideas like Buzzsumo, MarketMuse
• Optimize your blogs with most searched keywords with less competition and high search volume
• Link your blog posts with high domain authority blogs and interlink with relevant blogs posts on your website

Smart example of using blog content creation

Buffer blogs, with almost 4,00,000 users and across a million followers, are everyone’s favorite owing to their three-pronged content strategy. 

Buffer used guest blogging to boost their content engagement. They posted on high visibility sites that fueled their initial growth and helped them attract the first 1,00,000 users. 

Further, it’s worth noticing that Buffer focuses on producing high-quality content for those who influenced their customers. By now, the company has four blogs, including, transparency and open blogs. They share it through a great email marketing strategy.

2. Social Media Campaign

Social media campaigns are the hottest trend in the content marketing niche. 

You can say that these are all-inclusive content that incorporates high-value elements that people like watching. It includes images, infographics, videos, live streaming, and GIFs. It can help you with:

• Better search rankings
• Build followers, community, and huge fan base
• Brand promotion

What you need to get started?

• Social media platforms that get you most engagement which you realize with time; so, you don’t need to rush on this. You can use social media analytics tools to understand the metrics better
• Content creation tools for creating videos, images, infographics, shareable GIFs, and many more
• You can also go live for live streaming
• Content calendar to aid content planning and to post your content on the best time

Social media content campaign example

When it comes to social media content, people emphasize on various content creation tools. Well, how about your content creation work being cut down? 

Here Glossier sets the best example that uses user-generated content to boost its brand. It not only cuts the content creation task but also makes the audience feel great about being featured on their page. Have a look at the post where Glossier reposted a complimentary tweet from a fan on their Insta account.

Image Source

Their content creation strategy is great that they have successfully managed to build a fan base of 1 million followers. Isn’t it amazing?

3. EBooks/ Webinars/ White Papers/ Case Studies/ Presentations

When we talk about creating extremely valuable resources, then EBooks, white papers, webinars, case studies, and presentations are the most effective formats. These are more than a marketing pitch aimed to assist the targeted audience with useful content. It uses in-depth research that includes claims, verified stats, charts, graphs, and quotes emphasizing the key issues. Thus, we can say these are actually effective without a hard sell.

It helps you to:

• Create niche-specific content
• Build trust and authority through well-researched content
• Let others know what you exactly do
• Highlight your USP

What you need to get started?

• Find a person, topic, product, service, or object to feature
• Track business data using analytics that tells you who has benefited and who has not
• Segregate the data to form a basic structure that covers background, strategy, execution, and final results
• Include the challenges, solution, and benefits backed with some figures
• Add links to relevant resources and images
• Showcase your expertise in the end and demonstrate your offerings in the same
• Don’t forget to write the super-short versions that hit the highlights. This ensures the audience can’t resist on clicking to read the full story

Best example for such high-value resources

The best example of creating valuable resources such as E-Books is LinkedIn.

LinkedIn spills the beans over LinkedIn marketing strategy based on their own approach to marketing which makes for an awesome piece of content. See how it uses a series of tips and tricks that users can opt-in for effective online marketing.

4. Quizzes and Polls

Quizzes and Polls are also one of the most engaging content campaigns that will surely get you the attention you need. An attractive and time-restricted competition campaign will help you re-engage your customers and generate quality leads. These are easily shareable and generate great interest in public as they are meant to compete and win a reward.

It helps you with:

• Boost engagement by evoking curiosity
• Generate new and quality leads
• Build brand awareness and improve market presence
• Increase customer loyalty and online conversions

What you need to get started?

• Set a good contest prize as a reward
• Determine contest rules
• Tools to create contests and promote your giveaway. You can promote it through email newsletters, social media posts with relevant hashtags, popups, adding links to your website, and many more.
• Catchy text and headlines to post small details about giveaway prize

Strategic contest example

Have a look at the competition creative from Aquascutum.

It is a British-based luxury clothing and accessories brand. This creative hides an interactive game behind and those who provide their data to enter into a drawing to win their favorite bag. With this competition, the brand managed to re-engage existing customers and generate new leads by increasing their brand awareness. Also, it captured the data in a style that’s preferred by the customers. Further mentioned are the ROI metrics that include:

• Email CTR- 6% average
• Increase over average link clicks- 100%
• Increase over average open rates- 100%
• Increase over average views and forwards- 50%

Takeaway!

Content marketing campaigns are designed to nurture long term resonance. It adds value and retains the interest of consumers that help drive maximum ROI in terms of views, engagement, leads, and conversion. If you are looking forward to establishing a great relationship with your consumers and yield maximum ROI, choose to use high-quality content-led campaigns. Believe us, they are real lifesavers!

Need help in planning your content marketing strategy?

Content is inching its way into popularity in the digital marketing space to attract, engage, and convert more business. Is there any content marketing in your future? 

If you don’t have the apt expert bloggers & social marketing enthusiasts to create winning content for you, Shape My Content has expertise in this area. We know the strategic art of content creation and can help you ace your marketing game. Book a free 3-minute consultation here or write to us at neha@shapemycontent.com to get started.